MKT 11500 Customer Relations

(3 cr.) Lecture-Lab: (3-0)
(W)
This course examines the role of Customer Relations in the economy with emphasis on customer relations in business and organizations that have considerable dealings with the public. The class addresses the four C’s of excellent customer service, dealing with difficult people, handling angry customers, developing service strategies, customer service habits to develop, do’s and don’ts of customer service, customer service on the web, and culminates with the student’s development of a customer relations policy and program for their ‘chosen’ organization.