Mar 29, 2024  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

MKT 11000 Principles of Selling

(3 cr.) Lecture-Lab: 3-0
Offered: F,S
What does it take to be a highly successful salesperson and business leader? Explore the concepts that build leadership and selling skills, identify aspects of consumer buying decisions, ethical dilemmas, learn about relationship building, common mistakes in communicating, and sales processes.