MKT 20000 Principles of Marketing

(3 cr.) Lecture-Lab: 3-0
Offered: F,W,S
Marketing is the dynamic process in which business communicates value to their customers. Integrated marketing strategies will be experienced by exploring the necessary focus on objectives and effective resource utilization, while working to predict market changes and consistently satisfying the customer needs profitably. Students will meet learning objectives by applying marketing aspects: research, marketing mix, pricing, promotion, and assessment by creating a marketing plan.