BUS 10700 Entrepreneurship and Innovation (3 cr.) Lecture-Lab: 3-0
Students will begin by exploring their entrepreneurial aptitude by learning to identify and assess opportunities, perform entrepreneurial readiness assessments, and map resources. They will then move through the ideation process, exploring the use of the ideation canvas model for strategic planning. Students will be engaged in the business community, develop a business plan and pitch, as well as research strategic resources.