MKT 11000 Consumer Behavior

(3 cr.) Lecture-Lab: 3-0
Offered: F,S
What does it take to be highly competitive in today’s dynamic business environment? Explore the concepts of why consumers make the decisions they do in order to negotiate and excel in business and industry. This course will engage the student in assessing their own buying behaviors as an example of the consumer decision-making process in order to explore ethical dilemmas in sales, different levels of consumers, relationship development, communication pitfalls and the psychology of a sale.