MKT 20200 Internet Marketing

(3 cr.) Lecture-Lab: (3-0)
(W)
This course focuses on marketing in electronic environments primarily on the Internet, on one or more of its services (WWW, email), or offline by enterprises that produce and sell Internet-related products. The focus is on the synergy created when traditional marketing is performed in electronic environments and greatly reduce or eliminate time and space constraints, facilitate personalization and customization and allow the interoperability of computers and other devices. Prerequisites: MKT 20000 and CIS 10500 or permission of instructor